Friday, 1 June 2018
Saturday Ramble - you tube
After the video fest of the last few days I pondered something which has been floating around in my head for quite a while. That being the shift from print media. The son of a mate said a few years ago that 'print media is dead'. He has a point; or if it's not dead it is definitely with a heavy cold. In the context of what I do here and what I have done over the last say five years with the writing of two beginner's manuals on railway modelling and the editor's chair of 009 News, certain questions arise.
Firstly regarding the later, there is a continual stream of questions about why the 009 Society journal cannot be published online. The answer for that is fairly simple: print run to cost ratio. Secondly, I note that even though the two book titles to your right are available in e-book form, the hard copy versions outsell these by a very large margin. The reasons for these opposing stats I believe are this: the magazine format is fleeting and is (and always has been) a throw away medium, while people like to read and keep books - they are tactile objects, especially with what are in effect manuals, and which are easier to transfer to the workbench in this form.
So where does that leave us and where are we going next? I'm going to take the mainstream news programmes as a pointer: ten years ago the TV news ignored facebook, twitter, bloggers and vloggers, now a goodly proportion of the content is made up of twitter feeds, phone and youtube footage and the like. Things have shifted. And railway modelling? Well the print numbers are dropping slowly for all magazine titles and they all have digital screen versions, bar one. There is also a small shift to video footage either within these or in cover mounted DVDs. Change is afoot. People want instant graphic-heavy information, they are not bothered about reading large swathes of text. I used to write articles of 2,000 words, now anything more than 1,500 comes back with a polite 'can you cut it down a bit?' The older generation who were brought up with the writings of Cyril Freezer and the Rev. Denny are heading toward nursing homes and the new generation of modellers are coming at it via smart phones, youtube and DCC controller screens. Graphics are king.
I've had a youtube channel for a few years. It mainly contains short footage of layouts that caught my eye at exhibitions and are shown in the varying light of same. Also there is a bit of footage of some of the layouts featured here. So I've had a toe in the water for quite some time. What is noticeable is that while the layout view counts are only in the low hundreds, the one instructional video on wiring a PECO point through a slide switch is 80,000. Quite a difference and possibly because it's international in application. The overall question is, adding all these points together, should I be shifting this page totally, or at least partially, to a video format? It's an interesting challenge and one that is not without pitfalls. If the instructional format used it throws up all sorts of operation issues, not least timing: glue going off ,paint time, and off course there is the issue of what is a very close view subject being covered by the hands that are doing it .
The youtube channel can be found here
PS. This has just be mentioned in the comments. It is aimed at marketing bods, which this isn't, but the points are valid. I think that it refers to total switching, which wasn't what I was thinking. Lots to consider.