Sunday, 8 September 2019
Burgess Hill exhibition
The structure an easy one: keep it simple, don't go for the barn type venue, keep the layouts approachable and achievable. Is this aiming low? Not at all. In some cases exhibitions try to get a raft of 'star' layouts which on the face of it should bring huge crowds, but sometimes the demographic of the area defeats this and you end up with a huge bill for accommodation and an empty hall. Result: next year the pressure is to increase ticket prices or increase the trade, ending up with a room full of competing box shifters and a spiral downwards. We've all seen local shows move to a bigger venue and then try to punch above their weight and end up losing. Smart is the manager who knows his audience and works within the boundaries of their spending power.
What I did notice was that in many cases I think it's nearly packing up time, look at my phone and realise that it's only 14.30. Yesterday this didn't happen, I was chatting to the bitter end and I think this small point speaks volumes. My only complaint as an exhibitor was the lack of free-running tea which I think is a must.